Bernard Bell is currently Managing Director, Urban Media Solutions (UMS), a media consulting firm headquartered in Washington DC. Launched in 2010, Urban Media coaches high growth start-ups, corporations and government agencies on traditional media and digital strategy around the urban market.
Bernard was most recently the Senior Vice President, Office of the President, for TV One, the lifestyle and entertainment cable network. He joined the network in 2003 as the second employee, and led the successful growth of the network from a $130 mm investment to $600 mm valuation within 54 months. He started his career at TV One as Senior Vice President, Sales and Marketing, where he successfully negotiated and managed all affiliate network distribution agreements, growing the subscriber base from 0 to 34 mm within 36 months. These license fees have generated $40 mm annually in revenue for the network.
Prior to joining TV One, Bernard was Vice President, Sales, for Tribune Media Services, where he oversaw the successful launch of Zap2it, Tribune’s electronic program guide, into the cable television industry. Prior to joining the Tribune, Bell was a Regional VP of Sales for ICTV, an Internet startup based in Silicon Valley. He was previously Regional Director, Affiliate Sales, for Home and Garden Television Network (HGTV), and started his television career as a Sales Executive for the Discovery Channel. He started his sales career at IBM as an Account Executive.
Originally from Greensboro, NC, Bell holds a bachelor’s degree in Economics from UNC Chapel Hill, as well as an MBA in marketing from the Kenan-Flagler school at UNC. Additionally, he attended the Tuck School of Business at Dartmouth College for Executive MBA coursework.
Bell most recently served as a Corporate Director for ICLUB, an investment software company, and is on the Board of Entrepreneurship for UNC. He has also served on the Advisory Board for the American Film Institute (AFI), and is active in Next Generation Men, a non-profit focused on teenage African-American young men.
Bernard’s passions include real estate, architecture, international travel, Habitat for Humanity, and great wine and the vineyards around them.
He is married to the former Stacy Cole, of Atlanta, GA, where they currently reside.